This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
Über den Autor Atay Ahmet (Hrsg.)
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Ahmet Atay (Ph.D., Southern Illinois University¿Carbondale) is Professor of Communication at the College of Wooster. He is the author of Globalization¿s Impact on Identity Formation: Queer Diasporic Males in Cyberspace (2015) and the co-editor of 15 books, including Queer Communication Pedagogy (2020). His scholarship has appeared in a number of journals and edited books. Diana Trebing (Ph.D., Southern Illinois University¿Carbondale) is Professor of Communication at Saginaw Valley State University. She is the co-author of The Discourse of Special Populations: Critical Intercultural Communication Pedagogy and Practice (2017) and Mentoring and Communication: Theories and Practices (2021).
